--- title: Marketing for Access | Mini Summit | April 28, 2026 --- SAVE THE DATE  SAVE THE DATE  SAVE THE DATE  SAVE THE DATE DATE SAVE THE DATE  DATE SAVE THE DATE  DATE SAVE THE DATE SAVE THE DATE  SAVE THE DATE  SAVE THE DATE  SAVE THE DATE Mini Summit ⭐ Save the Date # Marketing for Access Trust, Truth, and Behavior Change in the New Misinformation Era April 28, 2026 8:00 AM – 1:00 PM Conrad Hotel, Washington, DC [Reserve Your Spot](https://info.nmqf.org/comms_mini_summit#register) ![National Minority Quality Forum](https://info.nmqf.org/hubfs/NMQF_COMMS_BB.png) You Are Invited ## Shaping the Future of Health Access Save the Date! Join **NMQF's Center for Communications and Public Affairs** for Marketing for Access: Trust, Truth, and Behavior Change in the New Misinformation Era. How do we fight misinformation and rebuild trust in health care? Join marketing leaders, patient advocacy organizations, and community voices for a half-day convening on reaching underserved communities with **trusted, patient-centered communication that moves people from information to action.** ## What We're Exploring ### Trust Rebuilding credibility in health communications when audiences are increasingly skeptical of traditional institutions and information sources. ### Truth Cutting through noise and misinformation with evidence-based strategies that resonate authentically with minority communities. ### Behavior Change Applying behavioral science and modern marketing to drive real treatment adoption and health outcomes, not just awareness metrics. Program ## Speakers & Panels Join leading voices in health communications, access, advocacy, and innovation. Mini Summit Agenda Coming Soon Keynote Speakers ![Kamara Jones](https://info.nmqf.org/hubfs/5-Apr-03-2026-06-05-47-6489-PM.png) Kamara Jones Former Acting Assistant Secretary for Public Affairs at HHS Keynote ![Adjoa Kyerematen](https://info.nmqf.org/hubfs/1-Apr-03-2026-06-04-16-1421-PM.png) Adjoa Kyerematen VP of Communications & Public Affairs NMQF Keynote Featured Speakers ![Gary Puckrein](https://info.nmqf.org/hubfs/6-Apr-03-2026-06-05-12-1871-PM.png) Gary Puckrein President & CEO NMQF Featured ![Akilah Daniels-Vincent](https://info.nmqf.org/hubfs/Untitled%20design%20(16).png) Akilah Daniels-Vincent Sr. Product Marketing Manager, Pharma and MedTech Lead Microsoft Featured ![Dr. Terri Smith Moore](https://info.nmqf.org/hubfs/7-Apr-03-2026-06-05-47-5381-PM.png) Dr. Terri Smith Moore Former Vice President, Chief Strategy and Inclusion Officer AACP Featured ![Shandy Reed](https://info.nmqf.org/hubfs/4-Apr-03-2026-06-04-16-1756-PM.png) Shandy Reed Director, KOL and Community Engagement Bridgebio Featured ![Zsanai Epps, DrPH, MPH, CHES](https://info.nmqf.org/hubfs/2-Apr-03-2026-06-04-16-2390-PM.png) Zsanai Epps, DrPH Interim Executive Vice President, Programs & Advocacy BWHI Featured ![Akeia Blue, MPH, MS](https://info.nmqf.org/hubfs/11-2.png) Akeia Blue, MPH, MS Vice President of Communications Association of Black Cardiologists Featured ![Dr. Leana Wen](https://info.nmqf.org/hubfs/17.png) Dr. Leana Wen Physician. Researcher. Opinions columnist Washington Post Featured ![Dr. Heather Aaron, Ed.D, MPH](https://info.nmqf.org/hubfs/16.png) Dr. Heather Aaron, Ed.D, MPH Chief Executive Officer Whitman-Walker Health System Featured ![Dr. Jannae White](https://info.nmqf.org/hubfs/14-3.png) Dr. Jannae White Nurse Practitioner Ascension Featured ![Nancy Glick](https://info.nmqf.org/hubfs/Untitled%20design%20(17)-1.png) Nancy Glick Director of Food and Nutrition Policy National Consumer League Featured ![Dr. Mansi Kotwal](https://info.nmqf.org/hubfs/20-1.png) Dr. Mansi Kotwal Physician Children's National Medical Center Featured ![Michael Franklin](https://info.nmqf.org/hubfs/22-2.png) Michael Franklin Co-Founder and Executive Director Speechwriters of Color Featured ![Sheree Holmes Keitt](https://info.nmqf.org/hubfs/23-2.png) Sheree Holmes Keitt Director of Public Health Community Catalyst Featured ![Sheree Holmes Keitt](https://info.nmqf.org/hubfs/26-2.png) Amy Walls Vice President of Healthcare Partnerships & Engagement Cedar Health Research Featured ![LaShawn McIver, MD, MPH](https://info.nmqf.org/hubfs/21-1.png) LaShawn McIver, MD, MPH SVP, Chief Health Officer AHIP Featured ![LaShawn McIver, MD, MPH](https://info.nmqf.org/hubfs/Headshots.png) Sharna Ettenberg Daduk Head of Communications Akido Labs Featured ![LaShawn McIver, MD, MPH](https://info.nmqf.org/hubfs/Headshots%20(3).png) Dr. LaTasha Seliby, MD Family Medicine MedStar Georgetown University Hospital Featured ![LaShawn McIver, MD, MPH](https://info.nmqf.org/hubfs/Headshots%20(5).png) Donald Williams Associate Information Technology Specialist NACCHO Featured ![LaShawn McIver, MD, MPH](https://info.nmqf.org/hubfs/Headshots%20(4).png) Roxana Guerra Bilingual Patient Advocate Featured Community Partners ![Eugene Collins, Jr.](https://info.nmqf.org/hubfs/10-3.png) Eugene Collins, Jr. FYH.News Correspondent Baton Rouge ![Jiquanda Johnson](https://info.nmqf.org/hubfs/3-Apr-03-2026-06-04-16-1776-PM.png) Jiquanda Johnson FYH.News Correspondent Flint ![Dr. Crystallee Crain](https://info.nmqf.org/hubfs/8-Apr-03-2026-06-04-16-3072-PM.png) Dr. Crystallee Crain FYH.News Correspondent Flint ![Juanita Miller](https://info.nmqf.org/hubfs/12-2.png) Juanita Miller LEV Influencer Pennsylvania ![Doretha Burrell](https://info.nmqf.org/hubfs/Headshots%20(1).png) Doretha Burrell LEV Influencer Washington DC ![Joanna Jackson](https://info.nmqf.org/hubfs/24-2.png) Tamika Smith LEV Influencer New Orleans ![Joanna Jackson](https://info.nmqf.org/hubfs/Headshots%20(2).png) Chenale Lewis LEV Influencer Dallas Panels 8:00 – 8:25 AM Opening Keynote: Trust Is the Strategy: Community Voice, Health Literacy, and Countering Disinformation This keynote centers the importance of community voice, trusted messengers, and culturally relevant communication strategies in improving health outcomes and countering misinformation. 8:25 – 9:10 AM Panel 01: The Misinformation Machine: How False Narratives Spread — and How Communities Fight Back Misinformation has become a major barrier to vaccination, treatment adoption, and clinical trial participation. This session examines how misinformation spreads — and how trusted community voices can counter it. 9:15 – 10:00 AM Panel 02: Simplifying Science: Communicating Rare Disease in Hard-to-Reach Communities Rare diseases are frequently underdiagnosed in communities of color due to limited awareness and communication gaps. This session explores how to improve awareness, early diagnosis, and access to care. 10:10 – 10:55 AM Panel 03: The AI Answer Engine Era: When the Internet Talks Back AI is rapidly becoming the primary gateway for health information. This session examines what that means for health communicators, patients, and communities seeking trusted answers. 11:00 – 11:40 AM Panel 04: GLP-1 Medicines, Metabolic Health, and Access Demand for GLP-1 medicines has surged, but misinformation, affordability concerns, and insurance coverage instability create barriers to access. This session tackles the gap between demand and equitable access. 11:40 AM – 12:20 PM Panel 05: Clinical Trials, Cancer Care, and the Trust Gap Communities of color remain underrepresented in clinical trials due to historical mistrust and structural barriers. This session explores strategies to improve participation and access to new therapies. 12:20 – 1:00 PM Closing Roundtable: Meeting People Where They Are: Influencers and Health Communication This session explores how companies can partner with trusted community voices to improve health communication, reaching underserved populations at scale. ## Event Details Date April 28, 2026 Time 8:00 AM – 1:00 PM ET Venue Conrad Hotel Location Washington, DC Register Now ## Secure Your Seat Space is limited. Register today to join the conversation on trust, truth, and behavior change in health communications. ![National Minority Quality Forum](https://45990425.fs1.hubspotusercontent-na1.net/hubfs/45990425/LOGO_NMQF_LONG.png) ![Center for Communications and Public Affairs](https://45990425.fs1.hubspotusercontent-na1.net/hubfs/45990425/COMMS_LOGO_WHITE.png) © 2026 National Minority Quality Forum · Center for Communications and Public Affairs All rights reserved. · Washington, DC